Retail store sales increased by 3% during the extended shopping season this year, which extended from the 11th of October to the 24th of December this year, supported by the tendency of people to shop online due to the epidemic.
E-commerce sales in the United States rose 49% in this year’s holiday shopping season, highlighting the role of the Covid-19 virus epidemic in changing customers’ shopping habits.
In the holiday period alone, e-commerce sales accounted for 19.7% of total sales this year, indicating that online and in-store purchase options, as well as non-physical customer-seller purchasing techniques, were key to retail sales.
Although the holiday season is one of the most important times of the year for retail stores to achieve sales, the pandemic crisis has led to several stores such as Walmart and Target facing restrictions in the number of customers allowed in their stores, which prompted them to launch holiday promotions early.
Amazon launched its annual summer promotional event early in October, marking the longest holiday season ever for retailers who went without sales for several weeks during the general closure imposed earlier this year, and according to analysts, e-commerce will continue growing in 2021 as smaller retailers adopt new technologies to offer customers new ways to shop.
According to reports, retail sales in the home furnishings increased by 16.2%, as for electronics and appliances sales, they rose by 6% during the holiday season, while sales of clothing and jewelry declined in general, but their electronic sales rose by between 15.7% and 44.6%.