Booking rates for the holiday period globally rose by 600% after Britain announced its plans to gradually ease restrictions related to the epidemic, which raised hope for airlines and tour operators that the arrival of a summer season may save them from the suffering during the pandemic crisis.
EasyJet said that flight bookings from Britain rose by more than 300%, while bookings for the holiday period rose by more than 600% on a weekly basis after the government indicated on Monday that tourist flights may return again starting from the middle of next May.
TUI UK said its bookings rose 500%, airline group Jet2 reported a 600% increase in bookings as well, while tourism website Skyscanner said bookings made on Monday were 69% higher than bookings the day before as visitors to the site increased by 55% immediately after British Prime Minister Boris Johnson announced a set of guidelines to ease restrictions in the country, the site added that Spain was the primary destination for travelers.
It is worth noting that this summer is an important opportunity for many airlines and tourism companies that have suffered from a lack of revenue for a period of nearly a year due to the restrictions imposed during the pandemic, without this next opportunity, many of these companies will need additional financing after they have fully used up their financial reserves.
The number of reservations also flew on Monday and Tuesday nights, despite the ongoing uncertainty about how to reopen means and ways of travel globally, but this helped to some extent to improve stock prices, as EasyJet rose 3% in midday trading to gradually make up for earlier losses after dropping 11%.
Although British tourists are considered the most spending among tourists in Europe, the emergence of the most deadly strain of the Corona virus in the United Kingdom may cause concern in some countries, as France and Spain have closed their borders to travelers from Britain due to the new strain of the virus.