Apple will host its annual iPhone launch event on Tuesday, which is the seventh in a row to be held virtually due to the pandemic, and the company is expected to announce new iPhones and updates to its AirPods and Apple Watch.
A highlight of the fall season is its enthusiastic launch event that captures worldwide media attention and millions of views on YouTube and Apple’s website, as well as helping to prepare the ground for the holiday season when Apple’s sales are at an all-time high.
All Apple products have seen impressive sales growth this year as people switch to working from home. iPhone revenue has skyrocketed by 50% during the last quarter year on year, while revenue from Mac computers and iPads increased by 16% and 12%, respectively, during the same period, the company’s business in “other products“, which includes devices such as smart watches and AirPods, grew by 40% year-on-year, and Apple will often be able to Keep this momentum going with some new devices being announced ahead of the holiday season.
Due to the outbreak of the Covid-19 epidemic during the past year, Apple revealed its new watches in September, followed in October by the launch of the iPhone 12, which came with an all-new design and compatibility with 5G networks, achieving strong sales for the last quarter of the year. Read more [Apple ends 2020 with iPhone achieving a premium quarter].
The company is slated to release new iPad and MacBook Pro this fall as well, but it’s not yet clear if Apple will reveal all of its products in a single launch event or distribute the new devices across several events.