Apple ends 2020 with iPhone achieving a premium quarter

The surge in iPhone sales during the last three months of 2020 pushed Apple to overtake Samsung as the world’s largest maker of smart devices.

Where Apple sold about 80 million smartphones during the last three months of 2020 after it launched its new devices that support 5G technologies in mid-October, increasing its sales by 15% over its sales during the same period a year ago.

The company also recorded its largest iPhone shipments to distributors in a single quarter after reaching 81.8 million units, and by this measure, Apple outperformed Samsung in fourth-quarter sales for the first time since 2017.

The last three months of the year are usually considered the strongest for Apple because it launches its new iPhone lineup in September, but last year it delayed revealing its devices until October due to disruptions related to the company’s supply chain caused by the Corona pandemic, while Samsung releases its updates to its flagship Galaxy S range of devices in February, which greatly supports its sales performance in the first quarter, but it launched its new devices this year a month ahead of schedule, and it is reported that it sold about 62 million devices in the fourth quarter.

Apple achieved double-digit sales growth despite shrinking markets. Global smartphone sales fell 5.4% in the fourth quarter amid rising unemployment and lower consumer spending due to the pandemic. However, Sales of smart devices suffered a 12.5% decline in 2020 compared to the previous year.

But Samsung remains on the throne of the largest smartphone maker in the world according to annual sales, despite a 15% decline in sales and strong competition from Chinese companies such as Xiaomi, OPPO and Vivo.

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